MS in Marketing
Marketing is more than a turn of phrase, or a well designed ad.
How do you make sure you understand your customers and deliver superior value to them?
These are the hallmarks of marketing and are the strategic issues that must be addressed by top managers for their organizations.
- Learn to build productive relationships between organizations and markets.
- Develop and implement marketing programs that build these relationships.
- Go beyond the four P's.
Benefits of the MS Marketing program.
Faculty Ranked in the Top 25 MARKETING DEPARTMENTS of Small Sized Institutions such as Berkeley, UCLA, MIT, Vanderbilt, Carnegie Mellon, Purdue, Rutgers, and Dartmouth
- Professors are recognized experts in the marketing field
- Professors deliver cutting edge knowledge and tools (frequently before it is published in the textbooks!
- Program prepares you for mid-level and executive positions in Marketing
- Numerous specializations allow you to tailor your degree to specific career paths
- Enriched experience from taking classes with working professionals
- Convenient evening classes in downtown Denver
- AACSB Accreditation – assures high quality
Take a look at the requirements for this degree.
Specializations
See the degree requirements for more details on specializations.
- Brand Management and Marketing Communications prepares you for a career in advertising, promotions, or public relations and brand management.
- Global Marketing to conduct marketing across many different international environments as well as rapidly growing areas such as China and the emerging markets.
- High-Tech/Entrepreneurial Marketing brings focus to the type of new business creation path that best suits innovative aspirations while greatly enhancing entrepreneural success.
- Internet Marketing blends web development and application strategies with marketing
- Marketing and Business Intelligence gives you skills and tools for smart analysis and interpretation of enterprise data is often paramount in the formulation of competitive marketing strategy.
- Marketing for Sustainability will help you learn to market in a world which has changed. More than ever, companies around the globe need to introduce smart, sustainable brands to lead the way into the future.
- Marketing in Non-Profit Organizations gives you a strong core in marketing combined with specialized knowledge of the unique needs of not-for-profit organizations to help you succeed.
- Marketing Research gives you the skills to gather information about what people think, measure customer satisfaction and repurchase intentions, help companies decide what goods and services to offer and at what price, and detect up-and-coming trends.
- Sports and Entertainment Marketing offers specialized courses to teach you how to tailor your skills to the unique needs of the sports and entertainment industries.
Ready to Take the Next Step?
- Learn about the application process
- Plan for the next information session
- Request a brochure
- Schedule a personal appointment
- Contact us for additional information
- Apply